Corporate Support - Corporate Social Responsibility
Corporate Social Responsibility (CSR) is a concept whereby organisations consider the interests of
society by taking responsibility for the impact of their activities
on customers, employees, shareholders, communities and the environment
in all aspects of their operations.
There is a legal obligation by companies to take responsibility
for their impact on society and this can be best seen when organisations
consider, for instance, their impact on the environment.
However, when we consider the obligations for an organisation
to support a charity there are no legal obligations - instead
organisations are voluntarily taking further steps to improve
the quality of life for employees and their families as well as
for the local community and society at large by supporting charities.
Of course there are benefits to organisations in aligning themselves
with charities:
Cultural Identitiy Giving employees a sense of, ‘belonging to’/’being part of’, and
having pride in ‘their’ company, the way it operates and the work
it does.
Staff Recruitment and Retention Research has shown that companies with a strong identity where
the workforce feel valued are seen as more preferable places of
work. This means it is easier to retain staff and easier to attract
them.
Team Building
Everyone is working together to support the voluntary objective.
Fundraisers, such as outdoor pursuit challenges can reveal strengths
previously unseen, and cement and create good working relationships.
Image A company’s image can be greatly enhanced in the market place
and as importantly to and by its own staff. Coupled with publictity
opportunities, the company is positively promoted.
